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A logo is a distinctive graphic symbol, emblem or symbol utilized to distinguish the brand. Additionally, it is an essential element of the brand identity of an organisation, product or sports team.

You can create an blue logo using the Turbologo Logo Generator.

The meaning behind”blue” is the reason for the color within the logo

Blue logos represent confidence and tranquility. Blue is associated with different notions and feelings, such as waters, the skies, deepness of the ocean, or the feeling of freedom. Despite the divergence in the perception of blue, the majority are in agreement on one thing – the love for blue. It is possible that’s the reason the reason why blue is among the most popular colors when designing logos.

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However, blue color is frequently used in logo designs due to its properties of transmitting information to people at the subconscious level. Research has shown that when a person is in a space surrounded by blue color it alters their perception of time. It appears to slow down, become smoother and more transparent. This is because blue color can have a relaxing effect on the mind – it calms, reduces anxiety and eases tension. It also relaxes. In general, blue is a preferred color for those seeking calm and peace.

In addition it is also a color provides a feeling of openness, air and the freedom. The way we think of it is that in the business world blue symbolizes masculinity, coolness as well as quietness and tranquility. It conveys a sense of loyalty, honor as well as high intelligence, peace, harmony as well as conservatism, trust as well as security, loyalty as well as peace and order. Due to these attributes blue has become so common in the world of business that it is now among the top often employed colors for logos.

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But, it is not possible to definitively declared that blue is only an assurance of reliability and tranquility. It’s a narrow perspective of his psychological impact as well. As with every other color blue is a mix of shades that trigger totally different feelings.

A blue color palette may not have just a positive impact on businesses but also an adverse impact. So, choosing the correct shade should be taken with care.

Logo examples

  • Social networks – Communications

Light blue as well as blue color give a sense of honesty, trust, and security. They are also often associated with blue the process of communicating between people as well as communications. This is the reason why light blue and blue are the preferred option for designing the logos for social networks and messengers.

  • Facebook
  • Skype
  • Telegram
  • LinkedIn
  • Technology, science IT – Peace of mind, trust
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Blue or the blue color of the logo is usually selected by companies involved in the development of new equipment, technology, research and development in the realm of electronic instruments and electronics. These colors are an important consideration for IT firms. The blue palette can be explained by the company’s desire to alleviate stress and anxiety among those who feel over-stressed by the rise of technology advancements.

  • Samsung
  • Intel
  • IBM
  • Finance – Trust

The blue palette is an impression of trust, confidence and stability. This is why the blue and blue emblems can be suitable for financial institutions and structures that are based on personal information and money of clients. They could be logistics companies, banks and insurance companies, investment funds and others. When investing money, many individuals choose the most reliable bank because the security of capital is at the very first position for them. The feeling of trust and security only gives the blue/blue color.

  • VISA
  • American Express
  • Cars and Airlines – – Safety, reliability
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The majority of airlines use blue and light blue logos since these shades are tied to sky color. color that the skies are. This is understandable and rational. What do cars have to have to do with blue? It seems like there’s no. However, it’s the blue logos prominently displayed on the most prestigious auto factories around the globe including Ford, BMW, Volkswagen and others. They picked the blue color as it provides a feeling of security and reliability (this is also true for airlines).

  • Ford
  • Continental Airlines
  • Medicine – Reliability and trust

One of the strongest connections with blue/blue is responsibility. It is also associated with the reliability. That’s the reason why private clinics and medical institutions opt for blue as their logo. Another benefit of blue is that it relaxes and eases stress, decreases emotions, and relaxes. In medical practice this effect is crucial.

  • MetLife
  • Carillon clinic
  • Hygiene products – Health, cleanliness
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A variety of brands of personal hygiene and personal care products have opted for an Blue or blue-colored logo as an explanation. The colors are associated with purity and freshness, which is why they’re ideal for designing the branding of these brands.

  • Oral-B
  • Gillette
  • Zewa
  • Chain stores – Quality and trust

Chain hypermarkets for grocery, home construction, etc. – often utilize this blue color in their logo. This is because retailers are trying to convey the impression of trust, reliability and quality using the use of blue, or lighter blue.

  • Ikea
  • Walmart


When you are deciding on the color of your logo, make sure you be mindful of the area of business. Blue isn’t suitable for every business, and in certain instances, it could trigger an unintended reaction or appear unprofessional.

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