Are you just starting your journey of digital marketing? Are you confused whether you should chose a single or multiple digital marketing platforms to start with? When you learn digital marketing, you come across the various digital marketing platforms along with their benefits and usage. However, in 2022, the most used digital marketing platforms have changed and so have their features. In this article, we discuss how to choose a digital marketing platform in 2022 and what are the benefits!

What is Digital Marketing?

Digital marketing is the process of using digital tools and techniques to promote, market, and sell products or services. Digital marketing activities include the four P’s: product development, pricing, promotion, and public relations.

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Digital marketing is a rapidly growing field that is changing the way businesses compete for consumers’ attention. More than 50% of marketers are now using digital channels to reach their target audience.

Digital marketing is not just about promoting your company’s products or services; it’s also about understanding your target audience and reaching them with the right message at the right time.

If you want to start your digital marketing journey, it is suggested that you start by training in SEO and creating a plan for the same.


What is the Difference between Social Media and Digital Marketing?


Social media marketing is a type of digital marketing that relies on social media platforms for marketing purposes. Digital marketing is about using online channels to drive traffic and reach out to potential customers.

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Social media is a space where people can share their thoughts, ideas, and opinions with the world. Digital marketing is a way of using these tools to promote your business or brand. The main difference between the two is that social media marketers are focused on promoting their company or brand through social networks while digital marketers are focused on driving traffic and conversions.

The difference between social media and digital marketing can be confusing at times as they both have similar goals but different methods of achieving them.


How Does Digital Marketing work?


Digital marketing is the use of digital media to promote products or services, usually on the internet. It uses a wide range of tools including social media, search engine optimization, online advertising, e-mail marketing, and display advertising.

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Digital marketing is all about the customer journey. This means that companies need to pay close attention to their consumers’ needs and wants in order to find ways to engage with them in a way that will make them want to buy from them.

Digital marketing is also about being able to measure your success and create an ROI for your company.


What are the Best Strategies for Creating a Successful Online Brand?

There are a lot of factors that play into the success of a brand. There is no one-size-fits-all strategy for creating a successful brand. The best way to find out what works for your business is through trial and error. The key to building an effective online brand starts with understanding how your audience perceives you and what they want from you. Once you know this, it’s time to start creating content that will connect with them on an emotional level, which is where AI writing tools come in handy. If you are looking for ways to get started on building your online brand, here are some ideas:

  • Create a website that is professional and user-friendly.
  • Publish articles on the site on topics related to your brand’s focus.
  • Maintain a positive, helpful tone in your content and make it easy for people to understand.
  • Make social media accounts for all channels including Facebook, Twitter, Instagram, Pinterest, etc., as well as email lists.
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Which Platforms are Best for Your Business?


You have a website for your business, but you don’t know which platform is best for you. You might be wondering what is the difference between them. This article provides an overview of the most popular website platforms and gives examples of how they are used.

With so many websites out there, it can be difficult to choose which platform is best for your business. There are many factors to consider when deciding on which platform to use, such as ease of use, cost, and marketing opportunities.

What are the most popular digital marketing platforms?

  • Google

Google is a major player in the digital marketing world. It is one of the largest search engines and has a vast inventory of information on almost any topic.

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Google offers marketers many options to market their business online. Google’s advertising platform, AdWords, offers businesses the opportunity to advertise their products and services on Google’s search engine results pages.

Google also offers its own suite of marketing tools to help businesses manage their online presence and boost their SEO (Search Engine Optimization). These tools include Keyword Planner, Google Trends, Google Analytics, and more.


  • Instagram

Instagram is a social media platform that allows users to share photos and videos. It is one of the most popular apps in the world with over 1 billion monthly active users.

Instagram has been a powerful marketing tool for businesses since its inception in 2010. There are many use cases for Instagram marketing such as advertising, brand awareness, customer service, lead generation, and sales.

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It’s also important to note that Instagram has been used as a marketing tool for businesses outside of the digital space such as travel companies, restaurants, and even politicians.


  • LinkedIn

LinkedIn is one of the most popular social media platforms for professional networking. It has over 400 million users worldwide and is considered to be the largest social media network for professionals in the world.

LinkedIn allows its members to create their own personal profiles, connect with other LinkedIn members, and share their experiences via a blog or a company page. LinkedIn also provides business-to-business marketing solutions for its members.

The platform has become an essential tool for B2B marketers to find new leads, sell products, and grow their businesses.

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  • Quora

Quora is a question-and-answer platform that allows users to ask and answer questions. It has a huge variety of topics, which makes it a great place for marketers to find relevant content ideas.

Quora can provide marketers with the answers they need in order to create content that will be more effective on social media.

Quora is one of the most popular platforms on the internet today with over 300 million monthly users and over 100 million daily visitors. It’s so popular that some companies have even started to use it as their main website or blog.


  • Emails


Email marketing has been around for a long time but it is still one of the most effective ways to connect with your customers. With email marketing, you can reach out to your audience in a very personal way and create a relationship with them.

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Marketing platforms are designed specifically for email marketing campaigns. They make sure that all emails you send are automatically sent out on schedule, make sure that they are optimized for mobile devices, and provide detailed analytics about how well your emails were received by the recipient.



Hope that this article helped you underdtand and form a strategy for you brand or business. Choosing the correct form of digital marketing platform depends upon the nature of business and where your target audience is active!


Author’s Bio

Karan Shah

Founder and CEO at IIDE
Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.

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A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.

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